Project

From May 2016, Spirit has been responsible for creating real-time social video content with the guests appearing on the BBC’s weekly National Lottery Live draw show.

Stationed over at Pinewood Studios every Saturday evening, our shooting community managers capture all of the week’s social video content within a half hour slot before editing and scheduling the videos to go out on the @TNLUK Twitter page in the run up to the Lotto draw show.

The weekly content was bespoke to each guest and was designed to engage their fans across social media. Features included live Twitter Q&As, a regular emoji game where guests have to guess song names based on emoji clues, as well as other games such as ‘Never Have I Ever’.

Over the past 8 months we’ve produced social video content with singers including Olly Murs, The Vamps, Sir Cliff Richard & Rick Astley; comedians such as Omid Djalili & Miles Jupp, and actors Martin Shaw & Lesley Joseph.

 

Results

In total, we created social video content across 19 National Lottery Live shows. Our Twitter activity averaged the following weekly numbers, exceeding KPIs set by Camelot:

Unique Reach: 2M+

Engagement: 2.6K+

Avg. Engagement Rate: 1.00%

Media Views: 9K+